Lead Generation System
MVP Team Pro
n8n workflow
⊞   −   ×
PHASE 1: Automated Lead Discovery & List Building
  • Runs on a schedule — finds new leads every 24 hours automatically
  • Searches Apollo.io using your ideal client profile (ICP)
  • Removes anyone already in GoHighLevel CRM
  • Adds company data (size, revenue, tech stack) via Clearbit
Schedule Trigger
every 24h
1 run
Apollo.io Search
ICP filter
De-duplicate
vs GHL CRM
Enrich Lead Data
Clearbit API
PHASE 2: AI Lead
Scoring & Routing
  • AI gives each lead a score from 1–10
  • Score = Fit (50%) + Intent (50%)
  • Routes to the right outreach path
AI Scoring Agent
GPT-4o
SCORE
Route the Lead
by Score
mode: Rules
PHASE 3: Personalized Multi-Channel Outreach
  • Applies score tags for easy list categorization in GoHighLevel
  • Hot leads (8–10): LinkedIn DM + same-day email + Telegram alert to sales team
  • Warm leads (5–7): 3-touch email sequence sent over 7 days
  • Cold leads (1–4): 14-day educational email drip — builds trust slowly
HOT 8–10
Tag: Hot Lead
Alert: LinkedIn DM
sendMessage
Alert: Telegram
sendMessage: message
Email: VIP Welcome
send: message
WARM 5–7
Tag: Warm Lead
Email: Day 1
send: intro
Email: Day 3
send: value offer
Email: Day 7
send: follow-up
COLD 1–4
Fallback
Tag: Cold Lead
Email: Drip Day 1
send: educational
Email: Drip Day 7
send: case study
Email: Drip Day 14
send: soft CTA
↓ if lead engages (opens / clicks / replies)
PHASE 4: Conversion & CRM Handoff
  • Tracks who opened, clicked, or replied to emails
  • Promotes lead score if they engage with outreach
  • Creates opportunity record in GoHighLevel CRM
  • Books a discovery call automatically via Calendly
Track Engagement
webhook
Qualify & Promote
if click / reply
Add Lead to
GoHighLevel CRM
POST: pipeline
Book Discovery Call
Calendly link
↻ Re-engagement Module
  • Triggered when no response after full sequence
  • Waits 30 days — gives lead a break (avoids spam)
  • AI re-scores with fresh data — situation may have changed
  • Sends a completely new angle email
  • Archives lead if still no response
Wait 30 Days
cooldown
Re-score Lead
AI re-eval
Email: New Angle
fresh hook
Archive Lead
tag: long-term